@
"DryRun” is a new advertising campaign, one that targets Texas college students with the goal of promoting local bars and retailers that cater to sober-living, as well as recommending sober-friendly drink recipes, to encourage students to try “dry,” aka alcohol-free, beverages.Their brand collateral includes an app, promotional drink cards, and bottle cap pins that direct people to their social media. Pictured here are several of the promotional drink cards that establishments affiliated with DryRun would pass out to their patrons.